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You should be running reports in QuickBooks Online on a weekly—if not daily—basis. Here's what you need to know.
You can do a lot of your accounting work in QuickBooks Online by generating reports. You can maintain your customer and vendor profiles. Create and send transactions like invoices and sales receipts and record payments. Enter and pay bills. Create time records and coordinate projects. Track your mileage and, if you have employees, process payroll.
These activities help you document your daily financial workflow. But if you're not using QuickBooks Online's reports, you can't know how individual elements of your business like sales and purchases are doing. And you don't understand how all those pieces fit together to create a comprehensive picture of how your business is performing.
QuickBooks Online's reports are plentiful. They're customizable. They're easy to create. And they're critical to your understanding of your company's financial state. They answer small questions, like, How many widgets do I need to order? And the more extensive, all-encompassing questions like, Will my business make a profit this year?.
Getting the Lay of the Land
Let's look at how reports are organized in QuickBooks Online. Click Reports in the toolbar. You'll see they're divided into three areas that you can access by clicking the labeled tabs. Standard refers to the comprehensive list of reports that QuickBooks Online offers, displayed in related groups. Custom reports are reports that you've customized and saved so you can use the same format later. And Management reports are very flexible, specialized reports that company owners and managers can use.
A partial view of the list of QuickBooks Online's Standard reports
Standard Reports
The Standard Reports area is where you'll do most—if not all—of your reporting work. The list of available reports is divided into ten categories. You're most likely to spend most of your time in just a few of them, including:
Favorites. You'll be able to designate reports that you often run as Favorites and access them here, at the top of the list.
Who owes you. These are your receivables reports. You'll come here when you need to know, for example, who is behind on making payments to you, how much individual customers owe you, and what billable charges and time haven't been billed.
Sales and customers. What's selling and what's not? What have individual customers been buying? Which customers have accumulated billable time?
What you owe. These are your payables reports. They tell you, for example, which bills you haven't paid, the total amount of your unpaid bills (grouped by days past due), and your balances with individual vendors.
Expenses and vendors. What have I purchased (grouped by vendor, product, or class)? What costs have individual vendors incurred? Do I have any open purchase orders?
The Business Overview contains advanced financial reports that we can run and analyze for you. The same goes for For my accountant reports. Sales tax, Employees, and Payroll will be necessary to you if applicable for your company.
Working with Individual Reports
Each individual report in QuickBooks Online has three related task options.
To open any report, simply click its title. If you want more information before doing so, hover your cursor over the label. Click the question mark to see a brief description of the report. If you're going to make the report a Favorite, click the star, so it turns green. And clicking the three vertical dots opens the Customize link.
When you click the Customize link, a vertical panel slides out from the right, and the actual report is behind it, grayed out. Customization options vary from report to report. Some are pretty complex, and others offer fewer options. The Sales by Customer Detail report, for example, provides several ways for you to modify the content of your report, so it represents precisely the "slice" of data you want. So you can indicate your preferences in areas like:
Report period accounting method (cash or accrual).
Rows/columns (you can select which columns should appear and in what order, and group them by Account, Customer, Day, etc.).
Filter (choose the data group you want to be represented from several options, including Transaction Type, Product/Service, Payment Method, and Sales Rep).
Once you've run the report, you can click Save customization in the upper right corner and complete the fields in the window that opens. Your modification options will then be available when you click Custom reports so that you can rerun it anytime with new data.
You can customize QuickBooks Online’s reports in a variety of ways.
We'll go into more depth about report customization in the future. But for now, we encourage you to explore QuickBooks Online's reports and their modification options so that you're familiar with them and can put them to use anytime.